HP aims to help retailers deliver exceptional customer service and grow their business, with a range of retail solutions that include fixed and mobile POS hardware, peripherals and digital signage.
HP understands the dynamics of the changing retail marketplace and is helping its customers to stay ahead of the curve, delivering solutions for the checkout, the shop floor and the back office.
HP’s design priorities are flexibility, reliability and affordability, so retailers can drive higher levels of customer engagement and smarter operational efficiency. Their range is energy-efficient and includes built-in protection and manageability features to keep costs down and revenue up.
HP knows the importance of consistency of supply to the tier 1 and 2 retailers that make up the majority of its customer base, and ensure availability of products for 5 years. They focus on frequent updates to the product range, making sure that their customers always have access to the latest technology.
One of the great advantages that HP’s Retail Solutions division has over its competitors is the massive strength of the broader HP portfolio. The investment and expertise in designing and delivering a commercial range of products is harnessed to the benefit of retail customers. Tried and tested commercial products can be adapted and/or retail hardened. A good example of this is the HP’s mobile POS solutions, which are firmly based on the unmatchable pedigree of their commercial and consumer range.
Support is important to retailers – they rely on POS to run their business and the loss of even one lane has a big impact on the store. An important differentiator for HP in the world of POS providers is that every one of its retail products comes with a 3 year warranty as standard, giving retailers the peace of mind that sales will keep flowing.